Creative testing is absolutely crucial for improving ad delivery to your desired audience, improving audience engagement and maximizing campaign ROI. Historically, creative testing has been complicated, slow and expensive…until now. BCM’s VENTAS-AI solves for these historic challenges by marrying generative AI with Multivariate Testing.
IMAGING TESTING:
3 of your best performing ad templates, with
3 copy or messaging treatments, along with
3 different calls to action
Such testing would require 27 ad variations (3x3x3=27). And, since many of our campaigns run across multiple ad types (ex. Reels, Feed, Stories), there are additional production requirements for sizing these 27 variations to match the specs of each ad type. In this case, 81 variations.
To test all of these combinations quickly, BCM’s Ventas-AI marries generative AI with fractional factorial multivariate testing. This powerful combination enables BCM to instantly produce and then run smaller sample sizes of the ad variations, while extracting all of the learnings needed to optimize to the best collection of creative assets for the campaign.
The result = reduced media waste, faster testing speeds, accelerated learning and higher ROI featuring reduced payback cycles.
Tired of doing your digital campaigns piecemeal? Contact us to learn more about how our approach can help you be more efficient.