Paid, Social Media Senior Analyst
Beeby Clark+Meyler is a Performance Marketing agency applying machine learning, AI, and advanced modeling to drive better client business results.
Digital Marketing Careers are made at Beeby Clark+Meyler . Our fast moving, holistic approach to advertising is not something everyone is suited for, but if you are chosen you will gain invaluable experience that will truly set you apart.
Entrepreneur Magazine recognized Beeby Clark+Meyler as one of the "Best Entrepreneurial Companies in America." Ad Age and Crain's New York awarded us with their coveted "Best Places to Work" honors. Digiday named us a "Small Agency Most Dedicated to Employee Growth."
Position Summary
The Paid Social Media Senior Analyst serves as a member of our paid social media team. You will join a growing practice at BCM dedicated to driving smart paid social media strategies for well-known consumer brands and be responsible for making these brands' digital and social properties #1 in their competitive space in terms of growth, engagement, innovation, and quality. Someone with experience in Direct Response, Cost-per-action, and eCommerce campaigns is required.
The Senior Analyst will be responsible for merging and manipulating data from multiple sources, presenting the data in a format to tell a story, and drawing actionable conclusions and next steps. You will need to produce and deliver performance presentations with insightful analysis.
The Senior Analyst is expected to continually evolve strategies in order to exceed expectations. This requires an entrepreneurial spirit to drive innovation within campaign tactics and strategies. You will also need to have the ability to adapt to changing marketing conditions - new opportunities, emerging trends, and competitive challenges that enable the agency to deliver successful campaigns that solidify client engagements long term.
Overall responsibilities include the following:
- Day-to-day campaign management
- Create in-depth campaign reporting and analysis
- Ad creation and refinement
- Conversion Rate Optimization
- Multi-Channel campaign tracking
- Recognize performance trends and implement enhancements and refinements accordingly
- Ongoing communication with clients to establish strong relationships
- Establish solid working relationships with publishers and vendor partners
- Implement established best practices and develop new ones
- Develop proficiencies with industry tools and resources
- Monitor emerging industry trends and communicate both internally and externally
- Upon hire, the Senior Analyst will be expected to attain the following certifications: Facebook Blueprint (Planner and Buyer), Google Ads, and Google Analytics.
Qualifications
- Bachelor's Degree, previous agency experience a plus.
- 2 to 4 years of online media experience, preferably in Digital Marketing.
- An energetic go-getter with an entrepreneurial spirit and a relentless focus on expanding their knowledge
- Able to problem solve, prioritize tasks, multitask, and manage time effectively
- Detail-oriented with an analytical approach to achieving objectives
- Excellent communication skills - both written and presentation
- Proficient in Microsoft Office applications including Word, Excel, and PowerPoint
- Facebook Ads Manager buying (1+ years)
- Google Analytics reporting (1+ years)
Join us, do your best work, and become part of something special.