Search Engine Marketing Analyst

Beeby Clark+Meyler is seeking relentless, highly curious problem solvers to join our Paid Search Marketing group. The Search Marketing Analyst position will be responsible for improving the results of clients’ search engine marketing programs as part of an integrated team of media and strategy experts.

 

The Search Marketing Analyst manages campaigns and machine-learning applications to derive new ways to extract bottom-line business results and productivity from operations.

Primary Responsibilities

  • Writing/editing/testing and improvement of ad copy
  • Analysis of keyword search trends
  • Keyword development to adhere to campaign objectives
  • Campaign bid management and optimization
  • Budget management of campaigns
  • Competitive analysis
  • Management of AI applications and machine learning operations
  • Deep understanding and Analysis of program performance
  • Development of Testing Strategies to open new paths to improved performance
  • Development to Landing Page strategies
  • Coordination with SEO and Landing Page testing groups
  • Development of presentations that explains performance and future opportunities
  • Handle day-to-day billing and reconciliation issues
  • Work with agency finance team to ensure the financial health of the client-agency relationship
  • Manage on-going communication with clients and partners

Qualifications

  • 4 year college degree or equivalent work experience required, graduate degree a plus
  • Strong data analysis interests
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
  • Familiarity or experience with Google and Bing campaigns
  • Familiarity with CRM and/or marketing automation and data platforms such as Salesforce and Adobe
  • Excellent organizational and analytics skills
  • A high degree of intellectual curiosity, a relentless drive to find cause-effect, a need to find better ways of working
  • The ability to take the initiative and to explain their new ideas to others
  • Strong mathematical, problem solving and communication skills and an ability to demonstrate these skills during the interview process.
  • Exceptional oral, written, presentation, and communication skills (samples will be requested)
  • High-level proficiency in Microsoft Office tools

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Department

Paid Search

Location

Stamford, CT

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