OUR WORK

How Inter-Agency
Co-operation Drove a
Brand Repositioning

Often times, BCM is asked to develop a digital campaign from a concept created by another agency. Of course, we approach these assignments with as much creative enthusiasm as we would if we were asked to create the original concept ourselves. We excel at taking existing ideas to new places.
Hawaiian Tropic had just completed a rebranding exercise with its above-the-line agency to take it from a sun care product to a beauty product: a product that feels, smells, and looks beautiful to use while it protects your beautiful skin. The concept was called “Aloha Therapy,” and the mission was to get the target to make it a part of their everyday beauty routine.