OUR WORK

Partnering With Influencers
to Create Brand Authenticity
& Drive Trial

Playtex Sport

When it comes to that all-important first choice of a tampon, research shows that no other influence is greater than that of a peer. So we arranged for Olympic Gold Medalist Ally Reisman to pay a surprise visit to a New York Gymnastics training center to speak with other active young women about menstruation and sports.

Ally is a genuine Playtex Sport user, of course, so her recommendation felt all the more authentic. The campaign resonated, and the trial numbers had our client doing (imaginary) handsprings.


VIDEO ASSETS

 

LONG FORM MASTER VIDEO, 3:00

SHORT FORM VIDEO, :15 sec

SNAPCHAT AND KIK ASSETS

Kik Asset
Kik Asset

COMPANION ASSETS

 

Many additional assets were created to support the campaign, such as these product attribute videos and animations (informed by search data).

Social Companion Assets
Social Companion Assets

HOW TO USE PLAYTEX SPORT COMPACT, :30 SEC

LET'S WORK TOGETHER!

Tired of doing your digital creative campaigns piecemeal?  Contact us to learn more about how our approach can help you be more efficient.