OUR WORK
Partnering With Influencers
to Create Brand Authenticity
& Drive Trial
When it comes to that all-important first choice of a tampon, research shows that no other influence is greater than that of a peer. So we arranged for Olympic Gold Medalist Ally Reisman to pay a surprise visit to a New York Gymnastics training center to speak with other active young women about menstruation and sports.
Ally is a genuine Playtex Sport user, of course, so her recommendation felt all the more authentic. The campaign resonated, and the trial numbers had our client doing (imaginary) handsprings.
VIDEO ASSETS
LONG FORM MASTER VIDEO, 3:00
SHORT FORM VIDEO, :15 sec
SNAPCHAT AND KIK ASSETS
COMPANION ASSETS
Many additional assets were created to support the campaign, such as these product attribute videos and animations (informed by search data).
HOW TO USE PLAYTEX SPORT COMPACT, :30 SEC
LET'S WORK TOGETHER!
Tired of doing your digital creative campaigns piecemeal? Contact us to learn more about how our approach can help you be more efficient.