OUR WORK

A Story of Creative -
Production Efficiency.

The nation’s largest Independent Insurance Provider asked us to come up with a creative way to deliver a new, multi-platform campaign – with versioning for both the consumer and small business audiences – in a big hurry, and for a reasonable price. We conceived, shot, produced, and delivered 40 assets in 8 weeks, including video, social, display, and still photography. Here’s how.

Insight

Consumers and small business owners are too busy dealing with life (a lot of which, as we will see, calls for insurance!) to have to worry about researching insurance carriers and coverage options, comparing prices, or chasing down claims.

Brand Message

Your local Trusted Choice Independent Insurance Agent helps with all of the legwork, and then brings you the best package of coverage options at the best prices from the best carriers for your particular needs.

Creative Idea

We’ll take care of your insurance…

“You Do You.”

ONE SHOOT, MANY ASSETS

Knowing the media plan in advance, and the need for production efficiencies on any client project, we purposely scripted two :30 videos to break out into multiple :15 and :06 videos for both the consumer and business audiences. We also had a photographer on set to capture stills and :03 clips of the scenarios for the many static and animated ads the plan required.