We bet our future on 3 things:

Marketers would continue to receive biased and outdated advice tied to agency business models when it should be tied to the evolving business needs of their brands.

There would be a distinct advantage for advertisers that moved to take ownership of their data and invested in developing proprietary audience segmentation.

The new media environment would evolve to favor those advertisers that could best apply Machine Learning, AI and Automation techniques to extract more yield and learning from their marketing investments.

Turned out it was a pretty good bet.

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