You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that are increasing in popularity each day. There is one three-lettered marketing strategy that is seemingly left by the wayside and that is ASO – Amazon Search Optimization. When properly utilized, ASO can unlock immense brand success.
More than half of U.S. consumers start their search for an online product on Amazon, yet brands often overlook it as a powerful advertising tool. BCM’s team of digital media strategists are Amazon Search Optimization experts and create custom strategies to help brands harness the potential of the Amazon platform to increase sales and advance their business.
Amazon is a powerhouse in the e-commerce sector. Business Insider reported that the number of unique U.S. visitors to the Amazon app has tripled over the past 2 years. If you sell a product to consumers, those products need to be on Amazon. If you sell a product to consumers, those products need to be on Amazon. If you sell a product to consumers, those products need to be on Amazon. Repeating that three times for impact – properly implemented Amazon Search Optimization could generate a significant increase in online sales.
With more than 2 million sellers worldwide on Amazon, it is a highly competitive, complex platform. In fact, for every single product listed on Amazon, there are more than 700 data fields – all of which need to be optimized to ensure a product is as accessible and visible across search engines as possible.
BCM is well-versed in navigating the complexities that exist within Amazon’s platforms which allows us to use our experience and expertise to drive sales and business growth for clients. We can help you reach your e-commerce goals on Amazon with efficiency, transparency and creativity. Whether you’re an experienced, established brand on Amazon or entirely brand new to e-commerce, our integrated approach is designed to help grow your brand across several fronts:
At BCM, our team of digital creatives, strategists and analysts work to develop a custom Amazon marketing strategy that drives results for your business. Our analysts have a keen understanding of Amazon’s unique A9 search algorithm, enabling us to strengthen your brand’s position on Amazon by combining organic best practices with paid digital savviness. Using industry-leading tools tailored specifically for Amazon Search Optimization analysis, BCM designs, implements, monitors and optimizes a digital strategy for your Amazon Search Campaign.
Our Amazon Marketing experts at BCM are ready and waiting for all questions – whether it’s about ASO, SEO or SEM, we can help guide you along Amazon’s long, winding road and drive sales for your brand.