Amy will be on the 9:30 a.m. panel “How to Protect Your Brand in Search,” along with Alex Edlund, director of search marketing at Marriott International, a BCM client; Lori Weiman, CEO of the Search Monitor; and Laurie Sullivan, editor of MediaPost’s Search Marketing Daily. These speakers will debate the growing importance of trademark infringement in search engines and how brands can protect themselves against it.
MediaPost’s Search Insider Summit begins on December 9, and tickets are available here.