Amy McClain

4 min read

AI and Digital Marketing: Will We All Be Replaced as Soon as AI Gets Emotions?

Digital marketing companies have been quick to recognize the impact of AI and machine learning. 80% of businesses and tech leaders have voted in favor of using AI, recognizing that it boosts...

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2 min read

Use Audience Targeting To Inform Google Smart Bidding

Google Smart Bidding is becoming very prevalent for all accounts and campaigns. There are several target goals that can be chosen, from maximizing...

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11 min read

A Guide to Google’s Broad Match Type Change – What You Need to Know Now – And In The Future

5 Actions to Take Now To Turn Google’s Broad Match Modifier Change To Your Advantage Google’s recent announcement As you may have heard by now,...

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