Ken Schaefer

BCM’s Schick Hydro X-Men Challenge Finds Success by Going Mobile-First

Beeby Clark+Meyler’s latest effort for Schick Hydro is challenging male X-Men fans to play a mobile-first trivia game accessed through Facebook as part of a collaboration tied to the new film “X-Men:...

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1 min read

Get to Know a BCM’er: Tom Beeby

You’ve seen the work, now see the faces behind it. In today’s “Get to Know a BCM’er,” meet Tom Beeby, executive creative director, agency principal...

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1 min read

Get to Know a BCM’er: Kurt Winkelman

You’ve seen the work, now come see the faces behind it. In today’s “Get to Know a BCM’er,” meet senior art director Kurt, and learn where he thinks...

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BCM Native Ad Work for GE Featured in Huffington Post

Native advertising has tremendous potential to elevate brands and is a huge part of publishing today.

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BCM’s Michael Clark on Why It’s Not the Screen That Matters

The NewFronts are the digital world’s answer to the TV upfronts, but in 2014, should there even be a distinction between the way we treat digital and...

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Stuart Meyler to Speak at Mobile Media Upfront

Stuart Meyler will be speaking at the fifth-annual Mobile Media Upfront conference in New York City. Meyler will join other industry executives in a...

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1 min read

Facebook: Put Your Money Where Your Mouse Is

Brands on Facebook have seen a declining number of posts reaching their network without paid influence. In the early days of brand pages, you could...

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BCM Wins IAC Award for Outstanding Social Media Campaign

Beeby Clark+Meyler’s Playtex Baby Social Voice entry won the Outstanding Social Media campaign award in the 2014 Internet Advertising Competition.

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1 min read

Tools of the Trade: How to Use Pinterest to Drive Social Activity and Ecommerce Sales

Pinterest is an image-focused site used to create and share collections (called “boards”) of visual bookmarks (called “Pins”). Pinterest boards are...

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2 min read

Google Plus Vs. Facebook—Why It’s Not the Rivalry You Think It Is

Will Google+ overtake Facebook? Is Google+ the Facebook killer? Tech bloggers and social media analysts love to ask these types of questions for...

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1 min read

How Facebook Could Change the World of Advertising

Facebook has come a long way since it’s first ad placements: banner ads called Facebook Flyers that allowed advertisers to target college students...

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BCM Chosen as a Finalist in the Digiday Retail Awards

Beeby Clark+Meyler has been chosen as a finalist in the Digiday Retail Awards for their Music & Arts entry. BCM is one of three finalists chosen in...

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3 min read

Digital Trends | Device Agnosticism

As we close in on the end of 2013, there is a lot of talk about the growth of mobile, tablets, and connected devices. Internet connected devices are...

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