Ken Schaefer

1 min read

Marketing Videos on Facebook – Native Facebook Videos vs. YouTube Links

Video content is expensive to create, and the media and distribution behind it can often mean the success or failure of a campaign. We recently debated how to best distribute video on Facebook. Is it...

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Al Cadena to Speak at Inside Social Marketing Conference

Al Cadena, Senior Account Director at Beeby Clark+Meyler, will be speaking at the Inside Social Marketing Conference in a panel session titled...

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2 min read

The Mobile Takeover & The Confusion of the Conversion

Where consumers go, advertisers will follow. It’s very apparent to see where consumers are today as mobile consumption is rapidly growing and...

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BCM Wins Mobile Web Award

Beeby Clark+Meyler has won the Best Game Site Mobile Website Mobile Web Award for its Playtex Baby Pool effort. Winners were announced on November 18...

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Stuart Meyler to Speak at PluggedIn Roundtable Event

Stuart Meyler will participate in a roundtable discussion around real time social data monetization. The event will take place on Tuesday, November...

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Rebecca Beacham Will Be Featured At LSU’s Digital Spread

BCM Account Director Rebecca Beacham returned to her alma mater last week to speak on a panel about succeeding in a digital future. The event focused...

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2 min read

Facebook is Not Failing Marketers. Agencies Are.

A Forrester Research analyst recently penned an open letter to Mark Zuckerberg, in which he claimed that Facebook is failing marketers, citing...

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Stuart Meyler to Speak at Mobile Media Summit 2014

Stuart Meyler will be a featured speaker at Mobile Media Summit 2014. The conference will take place on January 21st in San Francisco.

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Al Cadena to Speak at Digital Hollywood

Beeby Clark+Meyler’s own Al Cadena will be speaking at a Digital Hollywood session on internet video programming strategies. Cadena will join several...

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3 min read

Tracking Users in the Post PC Digital Era

The End of ROI? The death of third-party cookies is underway. Changes in technology, legislation, and growing consumer awareness are making...

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2 min read

The Impact of Digital on Traditional Media

Today we’re looking at three recent industry developments that indicate that the time is now for advertising in digital media.

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3 min read

Is Gmail’s Tabbed Inbox Lowering Open Rates?

Google has introduced a new feature for Gmail that automatically sorts email into different tabs. This new sorting method is part of a continuing...

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Do You Know How to Advertise Online… Legally? [1-Question Quiz]

The Federal Trade Commission has been cracking down on digital advertising, particularly on disclosures, testimonials, and endorsements. In March...

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