This year’s Advertising Week in New York will be a busy time again for Beeby Clark+Meyler, with both Group Account Director Mariana Rodriguez and Senior Account Manager Michael Civins speaking at OMMA events at Advertising Week.
On Wednesday, September 28, join Mariana Rodriguez at OMMA Video, where she will appear on the 11:45 a.m. panel “Video Syndication: Social Media Gains in Importance for Brands,” alongside Laundry Service CMO Mike Mikho and DEFY Media CMO Andy Tu. As online video moves beyond YouTube, this panel will discuss how brands should approach video opportunities on Facebook, Twitter and LinkedIn, and how to best leverage paid, owned and earned media.
Messaging apps and bots are one of the hottest topics in marketing these days, with Snapchat drawing the most attention from brands. To learn more on how Snapchat can be an effective advertising tool, hear from Michael Civins at OMMA Bots and Chat on September 29, following OMMA Social. Joining Michael on the 3:45 panel “Snapchat & Crafting the 10-Second Story” will be OMD Word Director Kerry Perse. This panel will delve into the Snapchat approaches of brands from publishers and museums to quick-serve restaurants and retailers.
All OMMA events at Advertising Week will take place at New York’s Metropolitan Pavilion. To register, visit MediaPost online.