Digital Marketing Blog of BCM

Marriott Wins Award for Best Integrated Marketing Campaign

Written by Ken Schaefer | May 5, 2016

Beeby Clark+Meyler is excited to announce that  Marriott International has won the 2015 HSMAI Gold Adrian Award in the category of “Best Integrated Marketing Campaign For Consumers.”

We are proud to have played a role in winning this prestigious hospitality industry award with our client.

Our agency worked with Marriott’s personalization team to activate paid media tactics aimed at behavioral targets established by the brand. By leveraging user data through Marriott’s DMP, Beeby Clark+Meyler was able to launch campaigns targeting consumers across paid search, Google Dynamic Search Ads, as well as text and image ads across the Google Display Network.

Congratulations again to Marriott on their achievements in this category.