Many creatives view AI as mysterious machines that will ultimately replace them when in reality, it can be their best ally. AI not only helps lighten the menial work load and clean up the dreck, it also has the power to listen in closely, and glean powerful insights that can lead to stellar campaign ideas. In this video, BCM co-founder and Creative Lead Tom Beeby walks us through some of AI’s most useful features, the technology that helps power it, the impressive results it can yield and the importance of adopting an AI-friendly mentality as a creative professional.