Al Cadena and Kristen Hinton to Teach Class on Paid Media | BCM

Need some tips on leveraging paid media platforms to drive growth and traffic to your business? On Wednesday, January 21, at 6:30 p.m., join Beeby Clark+Meyler Senior Account Director Al Cadena and Account Manager Kristen Hinton, as well as Simple Reach Content Analyst Claire Schwimmer, at the Stamford Innovation Center to discuss best practice for Facebook and YouTube marketing.

These experts will deliver the latest on leveraging paid video advertising and social media advertising for all sorts of business objectives.

On the agenda:

-How Facebook’s algorithm decides which ads to show -How to create ads that reach your target audience

-To measure ROI and get the most out of your investment

-The ways in which Facebook’s algorithm has changed recently and how this affects you

-Video advertising basics and best practices

-The right way to use branded video

-How to find the right social influencer to help boost your brand The night will also include a light dinner and plenty of networking.

Purchase your tickets here.