Beeby Clark+Meyler Senior Director-Performance Media Lijo Joseph is returning to the IAB Programmatic Marketplace on March 7 to discuss the role of programmatic media in app marketing. Joining Lijo will be Houghton Mifflin Harcourt Press SVP-Consumer Brands Leigh Zarelli Lewis, with whom he will present a case study around BCM’s digital campaign for HMH’s new addition to the app market, Curious World, an interactive subscription-based service that offers games, videos, and eBooks for children 2-7, as well as a dashboard to help parents keep track of their children’s progress.
Lijo and Leigh’s presentation begins at 3:10 p.m. at the Crowne Plaza Hotel in New York’s Times Square and will discuss how programmatic can be used to drive app downloads. Other topics covered at the conference will include emerging programmatic channels, cross-device measurement and bridging the gap between creative and media.
For more information, and to register, visit the IAB online.