James Mullany Named a Cynopsis Media Rising Star
James Mullany, manager-performance media and partnerships at Beeby Clark+Meyler, has been named to Cynopsis Media’s 2015 list of Rising Stars. This...
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In 2011, Marriott launched its new mobile strategy with dedicated apps for iPhone® and And
roid™ devices. On the first day of the campaign, the app reached the number one spot in the iTunes App Store’s Travel category. It continued to climb the charts and became the first travel application to break the top five overall most popular apps in the iTunes App Store.
Marriott engaged Beeby Clark+Meyler to develop a creative and media effort in support of the launch. Marriott eCommerce Marketing and BCM developed an innovative and multi-channel campaign that utilized paid, owned, and earned media to reach the smartphone-enabled traveler segment. Research showed the target to be heavy users of mobile apps, social networks, and travel sites. The campaign leveraged multiple touch points within these areas to get the app in front of the target. QR codes and SMS codes were used extensively throughout all relevant media touch points to make downloading the app simple, immediate, and quick.
BCM Featured in Business Insider App Store Marketing Report
As consumers become choosier about which apps they download and regularly spend time with, app store marketing has become even more difficult. A new...
