Al, who has led YouTube influencer efforts for clients such as Schick Intuition, will be speaking on the 3:50 panel “How to Capitalize On YouTube’s Vast Landscape With Winning Video Ad Campaigns.” In this session, panelists will discuss YouTube’s potential and how to navigate it to advertising success.
The summit will feature 14 sessions on the convergence of TV and video advertising, programmatic from both the buyers’ and publishers’ sides, how video monetization is being modernized from both the buyers’ and publishers’ side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation. Joining Al on his panel will be Michelle Bandler, Director of Brand Activation, Google; Hermann Hassenstein, Global Head of Marketing Planning, Puma; Art Zeidman, EVP, Chief Revenue Officer, Pixability and moderator Mike Shields, senior editor at The Wall Street Journal.
For more information, and to register, visit Video Nuze online.