In 2014, digital video is the new premium display. But how do you map brand goals and identity against the new genres of digital video entertainment? On September 30, join Beeby Clark+Meyler Senior Account Director Al Cadena at OMMA Premium Display to hear how agencies and brands are answering that question. Accompanying Al on the 2:30 PM panel “Beyond Pre-Rolls and Viral Hits: Bringing Scale And Accountability To Custom Video Projects,” are BuzzFeed’s Melissa Rosenthal, Complex Media’s Nathan Brown and Firstborn’s Alex Krawitz.
OMMA Premium Display takes place at the Hilton New York Hotel in Midtown and is an official part of OMMA Display in the Big A during Advertising Week. Register here.