Native advertising has tremendous potential to elevate brands and is a huge part of publishing today.
In his Huffington Post piece, “11 Surprising Stats That Demonstrate Native Advertising’s Value to Marketers,” Blank Label co-founder Danny Wong features Beeby Clark + Meyler’s work for GE as an example of an exemplary native ad campaign. The effort, which involved developing an integrated and interactive marketing concept that took over share functions on major websites, reached 5.1 million people and garnered 416,000 clickthroughs — an astronomical CTR of more than 8%.
Read the full story on Huffington Post.