Beeby Selected to Judge the Green Effie Awards

Tom Beeby, Executive Creative Director at interactive agency Beeby Clark+Meyler, was selected to judge The Green Effie Awards. The Green Effie Awards honor eco-marketing efforts that are making a difference.

For the past four years, Beeby has led the creative digital marketing efforts for GE ecomagination through its first-ever video broadcast campaign. The results? The most successful interactive campaign ever by GE. 14% improvement in unaided awareness of GE as an “environmentally conscious” company and 10.5% improvement in ecomagination message association. Additionally, 357% increase in site visits, 137% increase in total page views, 452% increase in total time spent on the site and more than 7 million minutes of user engagement.

Prior to joining Beeby Clark+Meyler, Tom spent 10 years at Modem Media, leaving after 4 years in the top creative spot (SVP, Executive Creative Director) to pursue his dream as an agency principal. Tom’s clients at Modem Media included: Delta Air Lines, Song Airlines, Revlon, Kraft Foods, Sony, Wyeth, Home Depot, AOL, Merrill Lynch, Monster, and the Heineken and Amstel brands. He was directly responsible for the creative product on $50 million billings, annually. Prior to joining Modem Media, Tom was in the creative group of Welles-Rich-Greene in New York.