James Mullany, senior analyst of performance media and partnerships at Beeby Clark+Meyler, has joinedStreet Fight: Local in the City 2014 as moderator of the panel “Is Location More Than a Feature in Mobile Advertising?” James will be joined on the 1:35 p.m. panel by Joule’s Michael Lieberman, YP’s Heather Sears and ThinkNear’s Christian De Gennaro, who will discuss whether place-based advertising remains a challenging enough problem to merit its own seat at the table, or if it is a feature better handled by a larger partner. Street Fight, held November 4 at the Three Sixty in Tribeca, explores the best ideas and brightest companies in local marketing and advertising.