BCM’s Lijo Joseph will speak at SMX West on the Paid Search track of the conference, joining fellow search professionals on a panel titled “Ready, Aim, Fire… Then Retarget!” The panel will focus on executing, measuring, and optimizing retargeting campaigns to drive truly incremental conversions & ROI. Joseph goes on stage at 10:45 a.m. on Monday, March 11.
Search Marketing Expo – SMX – is a leading industry conference for search engine marketing and Internet marketing professionals. SMS West runs March 11-13, 2013 in San Jose, CA. Click here for the full agenda.