For advertisers targeting Hispanics, having a mobile and video-first approach is no longer just an option — it has to be core to any media plan.
On Thursday, September 17, join BCM Senior Account Director Al Cadena at Mediapost’s Engage: Hispanics for the 3:30 p.m. discussion “Mobile and Video-First: Speaking the Digital Language Across Generations.” With 21% of Hispanic digital media consumers exclusively using mobile to connect to internet content and services (more than double the general population), this panel will tackle the “nuances, expectations and unique opportunities involved in working with consumers for whom the post-PC, post-TV era started long ago.”
Engage: Hispanics will take place at New York City’s Radisson Martinique hotel, following Engage: Millennials on September 16, where BCM Senior Account Manager Mike Civins will be a panelist on partnering with social media stars. Visit Mediapost for more information and to register. See you soon!