Taking place at 10 a.m., Mariana’s workshop, entitled “How to create real-world results with online influencers,” will discuss how YouTube’s biggest vloggers can help you create valuable content for your brand, and will cover how to find those influencers as well as how to work with them to create an authentic brand experience. Mariana will also discuss best practices for displaying video on mobile devices, across social channels and on your site, and the legalities around this type of content.
Fashion Mobile, the first mobile-only event out of Fashion Digital, will be held at Convene Midtown East, and will feature speakers from Lord & Taylor, Steve Madden, Nanette Lepore and much more. Click here for tickets and more information.