Amy McClain to Speak at MediaPost Search Insider Summit
Beeby Clark+Meyler Director-Performance Marketing Amy McClain has joined the lineup of MediaPost’s Search Insider Summit in Key Largo Florida, taking...
Video is ubiquitous. With an internet connection, you can access video content on any device and in any context for any amount of time. That poses a huge challenge for marketers, especially when you consider the different formats, platforms and media buying conventions that exist today. If leveraging all that video has to offer is a far from seamless experience, does this require brands to have unique video strategies? To what extent does this deter brands from leveraging video in the first place?
At MediaPost’s Video Insider Summit on September 16 in Montauk, Beeby Clark+Meyler Senior Account Director Al Cadena will share expertise and tips on the panel “Do Brands Need Video Strategies?” The 9:30 a.m. session will be moderated by Christine Peterson, head of media at MRY. To register, click here.
Lijo Joseph to Predict What’s Next for 2015 at MediaPost Search Insider Summit
What “bright shiny object” should the advertising industry have its collective eye on for 2015? At MediaPost’s Search Insider Summit in Park City,...
Al Cadena Joins Engage: Hispanics Conference
For advertisers targeting Hispanics, having a mobile and video-first approach is no longer just an option — it has to be core to any media plan.