Digital Marketing Blog of BCM

Tom Beeby to Appear at Social Media Week

Written by Ken Schaefer | Feb 3, 2011

The ecosystem between paid, owned, and earned media is evolving faster than most marketers can keep up. 75% of Facebook users polled indicated that an ad spurred them to ‘Like’ a brand (DDB Worldwide, 10/10). What are the implications and where is it all going? How can publishers, advertisers, and agencies adapt to thrive in this new environment? Tom Beeby will join top executives from Microsoft, MediaVest, NBC News, and Facebook, to discuss the matter and take some questions. We hope to see you there!