At Digital Hollywood: CES, taking place in Las Vegas January 5-7, Beeby Clark+Meyler Principal-Executive Creative Director Tom Beeby will speak on the panel “Social Advertising: Driving Brand Awareness.” Paid social campaigns are expected to top $9.2 billion by 2016. As these campaigns continue to gain momentum among brands, this panel will discuss how to analyze and tap social data to drive ROI and brand positioning.
Joining Tom on the panel, which will be held Monday, January 5 at 2:15, are Monica Lay, Senior Product Marketing Manager for Advertising Solutions, Adobe; Oren Boiman, CEO and co-founder, Magisto; Natalie Novak, Agent, Digital Media Department, United Talent Agency; Marc Landsberg, CEO, Social Deviant; and moderator Tania Yuki, Founder and CEO, Shareablee.