Practical advice
For the seasoned,
Accountable
Marketing executive

2 min read

The Importance of 1st Party Data for Users and Marketers

2 min read

The differences between Live Programmatic TV and Video on Demand and why it matters

3 min read

What is the difference between 1st, 2nd and 3rd party data?

2 min read

Third Party Data Targeting – An Analysis of Efficiency

2 min read

Is a Facebook-Only Retargeting Program The Right Approach?

3 min read

What The Top-5 DMP Marketing Use Cases Tell Us In 2019

7 min read

Audience Led Paid Search – An Executive’s Primer

Insurance Brand Case Study: Targeted Social Campaign Converts New Customers

Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...

2 min read

Amazon Search Optimization

You’ve heard of SEO, SEM, HBO, QVC – okay, scratch the last two, but you see where we’re going with this. SEO and SEM are marketing strategies that...

2 min read

YouTube SEO: The Marketing Strategy That Can No Longer Be Ignored

Working in SEO, it’s more than just on-page content, it’s about finding various mediums to grow a brand organically. A new trend is starting to...

4 min read

Time to Get on the AR Bandwagon: How Augmented Reality is changing the Advertising Landscape

What is Augmented Realty? Whereas Virtual Reality (VR) gives users a 100% digitally immersive experience, Augmented Reality (AR) is technology that...

3 min read

Snapchat’s Latest AR Ad Format for Brands – Sponsored 3D World Lenses

The millennial audience is an elusive one, forcing marketers to look for new, innovative ways to engage them. One thing we know for sure about...