Do You Know How to Advertise Online… Legally? [1-Question Quiz]

Ken Schaefer : Jul 10, 2013

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Do You Know How to Advertise Online… Legally? [1-Question Quiz]

The Federal Trade Commission has been cracking down on digital advertising, particularly on disclosures, testimonials, and endorsements. In March 2013, the FTC released a revised version of their Online Advertising Disclosure Guidelines. Despite this release, we’ve noticed many online advertisers still disclosing improperly (or in some cases, not at all).

We’ve assembled a one-question quiz to see if you can determine which tweet is FTC compliant. These hypothetical examples feature a mommy blogger tweeting about a product that she is paid to promote:

—Click here to take the quiz—

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Is It Time to Rethink Your Brand’s Reliance on Facebook Advertising?

Is It Time to Rethink Your Brand’s Reliance on Facebook Advertising?

Ken Schaefer : Dec 5, 2014

This article originally appeared on Social Media Today.

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Ad Week: Unlocking the Potential of Content Creation

Ad Week: Unlocking the Potential of Content Creation

Ken Schaefer : Oct 18, 2017

The Beeby Clark+Meyler team was running all over Times Square during Advertising Week NY, attending dozens of sessions to hear from industry thought...

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Audio Advertising: The Not-so-Sleeping Giant

Audio Advertising: The Not-so-Sleeping Giant

Ken Schaefer : Jun 18, 2015

“In 10 years from now, I doubt that anyone under 50 will be watching linear TV.” These stirring words come from Rene Rechtman, president of...

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