This past week, Media Bistro held their annual AllFacebook Marketing Conference in San Francisco. The event focused on Facebook and social media marketing, with speakers of various specialties offering insights, research, and advice. BCM Account Director Mariana Rodriguez was there as a panelist speaking on Managing Facebook Burnout, and to hear the latest developments about the industry’s largest social entity. One of the most talked about topics of the day was Unpublished (or “Dark”) Posts. These ad types give advertisers the ability to create posts on a Facebook Business page that fans do not see unless they are included in the targeted audience group. This feature allows advertisers to test variations of content targeted at audience groups of their preference in order to see which posts perform well with the fan base. Below are Mariana’s highlights on dark posts:
Additional information on Facebook’s Unpublished Posts: