3 min read
Would You Want to Watch Your Facebook Ad? How to Make Your Video Stand Out
Nervous that your brand’s Facebook videos are not getting the attention you’d like? You should be. The hard fact is, you have exactly 2.5 seconds to...
Brand Expression
1 min read
Michael Clark Shares Tips on Customer Lifetime Value
Customer lifetime value is not an easy calculation, and many marketers are unsure of what aspects of CLV they should be focusing on. In a new e-book...
4 min read
How to Make User-Generated Content Marketing Work for You
From how-tos on YouTube to brand discussions and shared photo content on Twitter and Facebook, consumers are quickly taking control of brands through...
4 min read
Think Your Brand Doesn’t Need to Be on Pinterest? Think Again
Why does your brand need to be on Pinterest? Why not? As the social-media platform gets ready for a wide launch of its Promoted Pins feature, we can...
1 min read
Getting Started with Instagram for Your Brand
It was just a matter of time before Instagram, the largest photo app, became more brand-friendly. Instagram was purchased last year by Facebook, and...
3 min read
Digital Trends | Crowdsourcing
Crowdsourcing is an emerging trend that is now starting to impact the traditional system of television and movie production with the increased...