2 min read
Instagram Aims for Transparency for Users and Brands with New Feature
Today, Instagram rolled out a new feature to select users and brands aimed at providing more transparency into sponsored and paid posts....
Co-Developed Content
3 min read
Yes, You Can Measure the ROI of Social Media Influencers
From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who...
3 min read
How Social Media Influencers Can Benefit Your Brand
This article originally appeared in Chief Marketer and was written by BCM senior account director Al Cadena, who recently led an influencer effort...