3 min read
How Purchase-Based Consumer Data is Helping Brands
This article originally appeared on Forbes.com.
Consumer Insights
2 min read
Instagram Aims for Transparency for Users and Brands with New Feature
Today, Instagram rolled out a new feature to select users and brands aimed at providing more transparency into sponsored and paid posts....
2 min read
How to Up Your Audience Targeting Game With Google Customer Match
Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data. Customer Match allows advertisers...
2 min read
Travel Marketing Tips for Navigating the Digital Waters
Digital media is hard enough to get right, but when faced with ever-changing market trends and a massively crowded field of rivals all fighting for...
2 min read
Why ‘Mobilegeddon’ Is Not the End of Mobile Search As We Know It
Scott Sterner, SVP-Search & Performance Marketing
1 min read
On Our Radar: Ditto Labs
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’re introducing “On Our...
7 min read
10 Ways to Promote Your Mobile App
A shorter version of this article ran in Advertising Age.
2 min read
Location Based Services and Mobile Marketing
Location might be the most important and differentiating aspect of mobile. When you think about it, it is what really differentiates mobile from...