3 min read
How “Creative A.I.” Will Improve the Quality of Advertising
By Tom Beeby
Creative
Insurance Brand Case Study: Targeted Social Campaign Converts New Customers
Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...
2 min read
SEO and Copywriters: Working Together Works
In Part One, Erin Mitchell, copywriter at BCM, talked about how SEO experts and Copywriters can work together to maximize content value and increase...
2 min read
Instagram Aims for Transparency for Users and Brands with New Feature
Today, Instagram rolled out a new feature to select users and brands aimed at providing more transparency into sponsored and paid posts....
3 min read
SEO and Copy – The Dynamic Duo
Google “SEO and copywriting” and you’ll get thousands of articles debating what’s more effective—do you write for the web or do you write for the...
5 min read
Success in the Mobile Evolution: Data First, Not Downloads
In a two-part series, I’m diving a bit deeper to address how brands need to adapt to succeed in the mobile evolution, starting with user acquisition.
3 min read
Would You Want to Watch Your Facebook Ad? How to Make Your Video Stand Out
Nervous that your brand’s Facebook videos are not getting the attention you’d like? You should be. The hard fact is, you have exactly 2.5 seconds to...
4 min read
How Livestreaming Apps Can Help Build Your Brand
Even though “appointment viewing” might sound like a bad Friars Club joke featuring a Peeping Tom and a doctor’s office, or even sound archaic thanks...
3 min read
App Engagement Tips: How to Keep Consumers Coming Back
Getting consumers to download your mobile app is only step 1 of the struggle. Now comes the even harder part: How do you keep consumers using your...
3 min read
What the Museum of Feelings Got Right About Experiential Marketing
If you live within 100 miles of New York City and went on Facebook in the past month, chances are you heard about the Museum of Feelings, a free,...
1 min read
Michael Clark Shares Tips on Customer Lifetime Value
Customer lifetime value is not an easy calculation, and many marketers are unsure of what aspects of CLV they should be focusing on. In a new e-book...