3 min read
Yes, You Can Measure the ROI of Social Media Influencers
From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who...
Creative (2)
1 min read
On Our Radar: Spatial Photography App Fyuse
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our...
4 min read
Your Guide to the World of Mobile Messaging Apps
Many folks may be perfectly happy just using the mobile messaging apps that came pre-loaded on their devices, but the number of people heading to the...
All for Climate Wraps Up Horyou’s Global Cause Days at Cannes
Horyou Village is finishing off its five global cause days at Cannes with a focus on climate. All for Climate, taking place May 22 at Le Grand Hotel,...
4 min read
How to Make User-Generated Content Marketing Work for You
From how-tos on YouTube to brand discussions and shared photo content on Twitter and Facebook, consumers are quickly taking control of brands through...
1 min read
On Our Radar: Payment Solution Plastc
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our...
2 min read
For Killer Responsive Design, Start With Mobile
This article originally appeared in Mobile Marketing Watch.
4 min read
Think Your Brand Doesn’t Need to Be on Pinterest? Think Again
Why does your brand need to be on Pinterest? Why not? As the social-media platform gets ready for a wide launch of its Promoted Pins feature, we can...
3 min read
How Social Media Influencers Can Benefit Your Brand
This article originally appeared in Chief Marketer and was written by BCM senior account director Al Cadena, who recently led an influencer effort...
3 min read
Digital Trends | Device Agnosticism
As we close in on the end of 2013, there is a lot of talk about the growth of mobile, tablets, and connected devices. Internet connected devices are...