5 min read
Success in the Mobile Evolution: Data First, Not Downloads
In a two-part series, I’m diving a bit deeper to address how brands need to adapt to succeed in the mobile evolution, starting with user acquisition.
Data Partnerships
3 min read
Yes, You Can Measure the ROI of Social Media Influencers
From the apple-pushing snake of Adam & Eve to Leave it to Beaver’s Eddie Haskell, the world has been blessed with a rich lineage of influencers who...