Practical advice For the seasoned, Accountable Marketing executive
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Data (3)
5 min read
Success in the Mobile Evolution: Data First, Not Downloads
In a two-part series, I’m diving a bit deeper to address how brands need to adapt to succeed in the mobile evolution, starting with user acquisition.
2 min read
How to Up Your Audience Targeting Game With Google Customer Match
Last month, Google released a new type of audience targeting that allows advertisers to upload their own CRM data. Customer Match allows advertisers...
2 min read
Travel Marketing Tips for Navigating the Digital Waters
Digital media is hard enough to get right, but when faced with ever-changing market trends and a massively crowded field of rivals all fighting for...
2 min read
Why ‘Mobilegeddon’ Is Not the End of Mobile Search As We Know It
Scott Sterner, SVP-Search & Performance Marketing
2 min read
New Year’s Resolutions for Paid Search Marketing
From Google’s SERP changes to new offerings from Bing and Yahoo, 2014 has been a huge year for changes in paid search marketing, and the trend will...
2 min read
What the End of Google’s Carousel Means for Hotel Marketers
As of November 14, Google officially began the process of removing the top-of-page Carousel listings across several categories including hotels,...
3 min read
How the Google SERP Continues to Change the Way We Think About Search
Over the past couple of years, the Google search engine results page (SERP) has gone through some of its most impactful changes ever, continuing on...
2 min read
Social Media Advertising Does Work – Here’s Why
As the amount of social media advertising on the internet continues to proliferate, so does the number of naysayers who claim that social media...
1 min read
On Our Radar: Ditto Labs
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’re introducing “On Our...