1 min read
How Facebook Could Change the World of Advertising
Facebook has come a long way since it’s first ad placements: banner ads called Facebook Flyers that allowed advertisers to target college students...
Digital Transformation
3 min read
Tracking Users in the Post PC Digital Era
The End of ROI? The death of third-party cookies is underway. Changes in technology, legislation, and growing consumer awareness are making...
2 min read
The Impact of Digital on Traditional Media
Today we’re looking at three recent industry developments that indicate that the time is now for advertising in digital media.
3 min read
Is Mobile Killing High ROI Digital Tactics?
Two of the most important aspects of digital marketing are email and search. The return on investment for these two tactics are above and beyond all...