Practical advice
For the seasoned,
Accountable
Marketing executive

5 min read

Data Modeling to Measure Social Media ROI

2 min read

Use Audience Targeting To Inform Google Smart Bidding

Google Smart Bidding is becoming very prevalent for all accounts and campaigns. There are several target goals that can be chosen, from maximizing...

8 min read

Maximizing Your Ad Campaigns with a Google Premier Partner: An Insider’s Guide

How BCM’s Google Premier Partner Status Can Supercharge Your Ad Campaigns If you want to get the best ROI for your paid search ads, you need to know...

4 min read

“Like” vs. Like: The Correlation Between Social Media and SEO

Ken Schaefer, SEO Manager

3 min read

Getting the Most Out of Your Paid and Organic Search Data reports

3 min read

Is Facebook’s In-Stream Video Ad Format Right for You?

2 min read

What Is The Future Of Media Planning?

2 min read

Social Media Platform Filters: Snapchat, Facebook, And Instagram

Summer is around the corner and ‘tis the season for social media newsfeeds everywhere to instill FOMO in the hearts of all. Ok, that may be a bit...

2 min read

Tips for creating an effective native advertising program

2 min read

5 Instagram Secrets That Top Marketing Brands Don’t Want You To Know About

To win on Instagram, take advantage of these 5 Instagram secrets that top brand marketers don’t want you to know about…

2 min read

The differences between Live Programmatic TV and Video on Demand and why it matters

Insurance Brand Case Study: Targeted Social Campaign Converts New Customers

Healthcare professionals were turning to social media and search engine sites to research insurance options, a departure from their traditional...

2 min read

HQ Trivia: Where Mobile, Digital and TV Collide, and Why Marketers Should Be Watching

“Do you want to be a millionaire?” For years, this notorious question has had many dreaming about playing and winning a game show. Well, wonder no...