2 min read
Generation Z and Social Media Platforms: The ABCs
Social media platforms are constantly vying to be the channel of choice for users. Last year, Snapchat won the coveted number one spot by a...
Media (3)
3 min read
Would You Want to Watch Your Facebook Ad? How to Make Your Video Stand Out
Nervous that your brand’s Facebook videos are not getting the attention you’d like? You should be. The hard fact is, you have exactly 2.5 seconds to...
3 min read
Three Game-Changing Google Updates Marketers Need to Know About Now
Google has had a busy year so far, rolling out updates and launching new products every month. From drastic SERP changes to new ad layouts, search...
4 min read
The X Y Z’s of Social Media Marketing: How to Target Three Distinct Generations
A big advantage of digital and social media is having the capability to target exactly who you want to reach. With such fine-tuned targeting tools at...
3 min read
How to Integrate Paid Social and Paid Search for Best Results
When social advertising first came on the scene, primarily with early Facebook efforts, many agencies turned to their search team to test this new...
3 min read
Audio Advertising: The Not-so-Sleeping Giant
“In 10 years from now, I doubt that anyone under 50 will be watching linear TV.” These stirring words come from Rene Rechtman, president of...
1 min read
On Our Radar: Visual Search Engine Superfish
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our...
4 min read
Is It Time to Rethink Your Brand’s Reliance on Facebook Advertising?
This article originally appeared on Social Media Today.
1 min read
On Our Radar: SnapUp
With so many new, exciting companies entering the digital advertising scene every day, it’s hard to keep track. That’s why we’ve created “On Our...
4 min read
Marketing Tips to Make the Most of Google+
This article originally appeared in Chief Marketer
1 min read
How to Create the Perfect Twitter Header Image
This post originally appeared in Mobile Marketing Watch.
1 min read
Pinterest Guided Search Has Potential for Advertisers
Visual discovery site Pinterest recently announced an improvement to its search offering, called Guided Search. It helps people locate content that...
1 min read
Facebook: Put Your Money Where Your Mouse Is
Brands on Facebook have seen a declining number of posts reaching their network without paid influence. In the early days of brand pages, you could...