Practical advice
For the seasoned,
Accountable
Marketing executive

4 min read

Marketing calls it a lead, Sales calls it junk. Why the MQL vs. SQL debate continues and why it matters.

In B2B marketing, lead generation remains a critical driver of business growth. Yet, somewhere along the way, the definition of a lead—specifically a...

4 min read

AI In Performance Marketing: How Generative AI Improves Campaign Performance

Discover how generative AI is revolutionizing ad campaigns, enhancing engagement and driving unprecedented ROI.